Process 39: Portfolio/Corporate ID

Client: WhoWhere/LYCOS

Project: Product Identity

Description: P39 was asked to help fast-track startup WhoWhere think strategically through some corporate mark and product family issues. One of their products, Angelfire, gave us a chance to play with the potential paradox inherent in the Angelfire name.

Client: Beyond News

Project: Corporate Identity

Description: Initially offering targeted news feeds to users through a customized interface, BeyondNews evolved into a profiling technology and was eventually bought by Inktomi.

Client: Corio

Project: Naming & Corporate Identity

Description: Corio, an ASP specializing in enterprise applications, came to Process39 as a newly-formed company with only 6 employees and no name. We named them, developed their visual brand, and implemented their corporate identity.

Client: KnowledgeFirst

Project: Corporate Identity

Description: KnowledgeFirst offers informational resources and applications for potential students to plan their Financial Aid. Initially thought of as a puzzle, this mark evolved into an Escher like interlocking cube.

Client: Home Shark

Project: Corporate

Description: With a name like that, HomeShark came to us ready to make a statement. Taking the hint, we extended their aggressive bent with self-aware, quasi-humorous identity ideas. This first-to-market on-line Mortgage Broker ultimately settled on this final design.

Client: Portera

Project: Naming & Corporate Identity

Description: This corporate identity work supported Portera's flagship product launch. They developed a sales automation tool that targets news, contacts, and appointments to sales representatives in the field.

Client: MotionSense

Project: MotionSense Identity System

Description: Motionsense has developed an ingenious and sensitive motion sensor utilizing MEMS technology. Motionsense’s technology has the potential to revolutionize the way people interact with handheld devices.

Client: ACM SIGCHI

Project: SIGCHI Identity System

Description: This project was challenging and rewarding. After several avenues were explored and 2 focus groups conducted, we settle on a mark utilizing a figure to symbolize the focus on human interaction, which is at the core of this professional organization.

Client: Move.com

Project: SeniorHousing.net Symbol

Description: Move.com asked us to redesign the identity for the Seniorhousing.net portion of their site as a pre-lude to a rediesign of that site. Move.com was then bought by Realtor.com during this project, and the site re-design was never undertaken.

Corporate Identity

In contrast to interface and information design, which are strategic, far reaching, and detailed; identity is much more singularly focused. Both require the skilled application of the design process, but identity is an ingenious Haiku rather than an epic poem. A good Identity will focus one or two key ideas into an abstract or simple, illustrative form that can serve as the cornerstone for an entire strategy. Process 39 has proven their skill in this esoteric pursuit requiring subtlety and creativity to be ultimately successful.